Tag Archive for: engagement

Element5 Digital

Staff training, the secret to engage more visitors on exhibits

Often, event managers overlook the importance of staff training at trade shows. It seems so trivial in essence that many brands skip training sessions altogether. They assume that the folks will know. And, sometimes, the same is true for agencies.…
Greyson Joralemon

How high is your booth bounce rate? Measure it.

Most exhibitors don't know it. Ones booth bounce rate is still an unknown metric for most marketeers and event managers. And we can't blame them. How would you know it if you don't measure the performance of your booth to begin with? To demonstrate…