Web-like Analytics
for Events in the Real World

We help event organizers, brands and agencies measure visitor behavior on trade shows or marketing activations.

Get accurate data to identify trends, measure ROMI/ROI & repeat success.

A Passion for Events and Data

RELIABLE TECHNOLOGY

The technologies, tools and solutions we integrate are engineered to adapt to rapidly-changing event environments.

They are easy to deploy and feature build-in tolerance to power and connectivity outages.

PREMIUM INSIGHTS

Everything you ever wanted to know about your event measured and visualized in a single location.

On location foot-traffic, visitors engagement at multiple point of interest, visitor dwell-time and attention-time, conversion rates and visitors flow.

All measured. No guessing.

TAILORED ANALYSIS

Data is great, but true value lies in the insight.

Our team of expert industry analysts provides in-depth insights on the true performance of your activities. Reporting per event, per day and per Point-of-Interest helps your team identify and reproduce success.

Metrics we Measure

  • Visitor count

    Passing traffic and engaged visitors

    Know how many people saw your activity and how many visitors stopped to take a look. No human-counter needed, no guessing.

  • Dwell-time

    How long people stayed

    We tell you how long customers have been at your show. We also tell you in which areas they’ve been and what activity was the most compelling for them.

  • Conversion

    Passing to engaged visitors

    Conversion rate is the true performance figure of your activity. Measure converted visitors overall or by point-of-interest. Find-out what made people stop and stick around.

  • Customer Journey

    What are the most visited routes and busy time of the day

    From point A to point B. We tell you what the typical customer journey on your activity is like.

  • Demographics

    how does your audience splits

    Male, female, age group and mood detection. Find out who your audience really is.

  • Heatmap

    visualise your attendance

    Visualise your visitor flow over time. Generate heat-maps to integrate in your ROI reports – showcasing the most successful engagement areas.

Our Service Process

  • Onboarding

    Show integration

    From the early show concepts, we integrate with your show design process. Our experienced implementation team keeps it simple and effective. Our goal: a minimal overhead for your event-team.

  • On-site setup

    Smooth deployment

    We work with your booth constructor, pop-up store designer and agencies to deploy our sensors on-site. The process is painless, efficient and discrete.

  • On-site support

    The ultimate experience

    Our experts support your event manager by acting discreetly and within event guidelines. We deliver the best in class experience with on-site and on-call support.

  • Live realtime dashboard

    Identify trends

    See your activities reach, engagement, dwell-time, and conversion rate in real-time. Take decisions throughout the day to optimize your show’s performance.

  • Reporting

    Data at your fingertips

    Dive deeper in to metrics per event, per day, per Point-Of-Interest. Immediately identify success and optimize the efficiency of your activity.

  • Consulting

    Expert performance analysis

    Sit down with our expert industry analysts to understand the true value of event analytics. 

How does it work ?

We combine multiple technologies to measure event performance within our offering. The collection process is passive and absolutely non-intrusive for your visitors. We respect their privacy and provide a service compliant at 100% with GDPR and CCPA regulations.

Each Point-of-Interest on location is equipped with the most effective type of sensors. It will collect data throughout the event duration using secure and reliable channels. We do not require on-site connectivity.

All our technologies, tools and solutions have been engineered to adapt to rapidly changing event environments. We continuously look at new technologies to further enhance our measurement solutions.

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