Posts

Esports event show roiFlorian Olivo

How Esports brands leverage analytics at shows

The Esports industry growth over the past decade is simply spectacular. While the headlines are all about cash prize records for tournaments winners, the ecosystem on its own experienced immense success. Brands who believed early in Esports…
event-analytics-reason-visitor-stay-boothLouis Reed

3 reasons why people don’t stay at your booth

There are many reasons why people don't stay at your booth. The lack of engagement by visitors is a marketeer's worse nightmare. Everyone want visitors to have a great experience at their activities. Express interest in your products or activity. In…
event-analytics-social-media-event-campaignchristian wiediger

Reach young audiences at events with social media

There is absolutely no doubt that social media is part of our lives. Each network is a bit different, and, as time passes, network-specific demographic reach becomes more clear. Today, if you are a brand or an agency, it makes sense to combine…
How and where to find event staff in 2019Perry Grone

Where to find event staff for your brand activations

Finding the perfect staff to hire for brand activations is a challenge. Actually, staffing in general is the greatest challenge our clients face. Why? Multiple reasons, here are some to name a few: Manpower quantity vary (5, 10, 50, sometimes…
Event Analytics Technology to measure event ROIRuthson Zimmerman

Best Event Analytics technology we use in 2019

From inception, we aimed to be a firm not bound to a specific analytics technology. Instead of developing our own technology, we focused on service and consultancy to help event managers and agencies gain insights and uncover the true value…
Event Analytics drives value to your businessIan Schneider

How event analytics generates value for your business

There is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics - always better, always greater. Then, when earning calls come, these numbers lose their power. And…
Skateboard nike brand activationKirk Morales

Brand activations, experiential marketing metrics that matter

With the rise of experiential marketing, outdoor activations on the streets, in malls and festivals is at an all time high. Consumer shift of purchasing habits to online created a huge opportunity for brands to take over spaces and deliver meaningful…
Barcode on coral colorEvent Analytics

Don’t use lead scanners to count visitors

Using digital badge scanners (or lead scanners) to count visitors is a very bad idea. In fact, it should be banned. Introduced progressively throughout the past decade, scanners using NFC, QRCode or RFID technology are now part of the event…
Influencers in front of a mercedes carjose-carbajal

Paying influencers on your trade show booth? Make it count!

A large segment of marketing budgets nowadays is dedicated to influencers. Social media influencers are primarily online celebrities known for their reach within particular online communities. Their net worth is evaluated on the basis of Twitter…

Portfolio Items

Asus measures product engagement at a trade showevent analytics

Measure product engagement at a trade show

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Fortune 500 tech company Asus is known to use data for decision making. With Event Analytics the brand can now precisely measure individual product engagement on major trade shows.