Brand activation ROI at a music festival
A case study of Lock&Go – customizable smart locker for events
Locketgo is a Canadian self-service smart locker company. The company designs, builds and operates personal locker systems which customers access using their personal smartphone or RFID festival wristband, providing a personal storage space for valuables during an event.
Locketgo operates these smart lockers in two distinct types of venue: brick and mortar venues such as sports stadiums and concert halls, and temporary venues such as music festivals and other outdoor mass-event venues.
The company management identified the physical real-estate of their locker system as an opportunity for monetization. They would like to offer this real-estate to brands looking for visibility at events such as outdoor music festivals or conventions.
In order to pitch these opportunities to brands and agencies, they need to provide analytical data to demonstrate the value of the exposure. They need to answer the following questions:
- How many people will see the brand messaging if the logo is placed on the locker station and surroundings?
- How long will people be exposed to the brand messaging in the direct proximity of the lockers?
- What is the Return on Investment (ROI) for a partner brand?
Solution by Event Analytics
|Montreal, Quebec, Canada