Measure product engagement at a trade show

Fortune 500 listed multinational tech company Asus is known for its innovative product design. The Asus brand encompasses both commercial and consumer product categories including laptops, smartphones, smart watches, home automation, PCs and peripherals for content creators. The Republic of Gamers (ROG) is the world’s largest gaming brand specializing in gaming laptops, gaming PC systems, components and peripherals.

ASUS’s challenge

Asus opted for two large adjacent stands at Computex 2019 – one for Asus and one for ROG. Computex is particularly important to the client because of the mixed background of the visitors which includes journalists, industry professionals and consumers staggered across the five days. As such a full range of products was on display and the client had invested heavily to accommodate the needs of the various visitors. Measures included guided tours, enhanced user experience, and experience areas. Despite the complex booth layout EATech’s insights would allow Asus to assess the Brand Reach and engagement values of specified high priority products and experience areas […]