Tag Archive for: romi

BDC measures ROMI with Event analyticsSyed Ahmed

Measure return on marketing investment (ROMI)

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BDC (Business Development Bank of Canada) asked Event Analytics to help them measure and evaluate ROMI (the Return On Marketing Investment) of their presence at the Collision show.

Measure brand activation ROI at music festivals

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Locketgo wants to provide analytical data to demonstrate the value of the exposure to clients. How many people see the branded lockers, how many engage,..