Tag Archive for: roi

Esports event show roiFlorian Olivo

How Esports brands leverage analytics at shows

The Esports industry growth over the past decade is simply spectacular. While the headlines are all about cash prize records for tournaments winners, the ecosystem on its own experienced immense success. Brands who believed early in Esports…
Barcode on coral colorEvent Analytics

Don’t use lead scanners to count visitors

Using digital badge scanners (or lead scanners) to count visitors is a very bad idea. In fact, it should be banned. Introduced progressively throughout the past decade, scanners using NFC, QRCode or RFID technology are now part of the event…
Influencers in front of a mercedes carjose-carbajal

Paying influencers on your trade show booth? Make it count!

A large segment of marketing budgets nowadays is dedicated to influencers. Social media influencers are primarily online celebrities known for their reach within particular online communities. Their net worth is evaluated on the basis of Twitter…

Tag Archive for: roi

Measure brand activation ROI at music festivals

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Locketgo wants to provide analytical data to demonstrate the value of the exposure to clients. How many people see the branded lockers, how many engage,..
Asus measures product engagement at a trade showevent analytics

Measure product engagement at a trade show

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Fortune 500 tech company Asus is known to use data for decision making. With Event Analytics the brand can now precisely measure individual product engagement on major trade shows.