Tag Archive for: marketing

Event Analytics drives value to your businessIan Schneider

How event analytics generates value for your business

There is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics - always better, always greater. Then, when earning calls come, these numbers lose their power. And…
Influencers in front of a mercedes carjose-carbajal

Paying influencers on your trade show booth? Make it count!

A large segment of marketing budgets nowadays is dedicated to influencers. Social media influencers are primarily online celebrities known for their reach within particular online communities. Their net worth is evaluated on the basis of Twitter…

Tag Archive for: marketing

BDC measures ROMI with Event analyticsSyed Ahmed

Measure return on marketing investment (ROMI)

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BDC (Business Development Bank of Canada) asked Event Analytics to help them measure and evaluate ROMI (the Return On Marketing Investment) of their presence at the Collision show.

Measure brand activation ROI at music festivals

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Locketgo wants to provide analytical data to demonstrate the value of the exposure to clients. How many people see the branded lockers, how many engage,..
Asus measures product engagement at a trade showevent analytics

Measure product engagement at a trade show

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Fortune 500 tech company Asus is known to use data for decision making. With Event Analytics the brand can now precisely measure individual product engagement on major trade shows.