Posts

Esports event show roiFlorian Olivo

How Esports brands leverage analytics at shows

The Esports industry growth over the past decade is simply spectacular. While the headlines are all about cash prize records for tournaments winners, the ecosystem on its own experienced immense success. Brands who believed early in Esports…
event-analytics-social-media-event-campaignchristian wiediger

Reach young audiences at events with social media

There is absolutely no doubt that social media is part of our lives. Each network is a bit different, and, as time passes, network-specific demographic reach becomes more clear. Today, if you are a brand or an agency, it makes sense to combine…
How and where to find event staff in 2019Perry Grone

Where to find event staff for your brand activations

Finding the perfect staff to hire for brand activations is a challenge. Actually, staffing in general is the greatest challenge our clients face. Why? Multiple reasons, here are some to name a few: Manpower quantity vary (5, 10, 50, sometimes…
Event Analytics drives value to your businessIan Schneider

How event analytics generates value for your business

There is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics - always better, always greater. Then, when earning calls come, these numbers lose their power. And…
Woman A/B testing car features at a tradeshowEugene Chystiakov

Use A/B testing at trade show events to maximise ROI

A/B testing is a practice that originates in online marketing. It is the fastest and most cost effective way to measure what choice works and iterate on evolutions to boost ROI. For websites, A/B testing is used to validate the positioning of…
Element5 Digital

Staff training, the secret to engage more visitors on exhibits

Often, event managers overlook the importance of staff training at trade shows. It seems so trivial in essence that many brands skip training sessions altogether. They assume that the folks will know. And, sometimes, the same is true for agencies.…
Greyson Joralemon

How high is your booth bounce rate? Measure it.

Most exhibitors don't know it. Ones booth bounce rate is still an unknown metric for most marketeers and event managers. And we can't blame them. How would you know it if you don't measure the performance of your booth to begin with? To demonstrate…

4 ways to improve conversion ratio on trade shows

Turning lambda show visitors into engaged visitors is key to improve ones conversion ratio. But it's also by far the hardest challenge any exhibitor will encounter. You may literally have 30 seconds to do so! Your booths conversion ratio is…