Tag Archive for: conversion
How Esports brands leverage analytics at shows
RessourcesThe Esports industry growth over the past decade is simply spectacular. While the headlines are all about cash prize records for tournaments winners, the ecosystem on its own experienced immense success. Brands who believed early in Esports…
Reach young audiences at events with social media
RessourcesThere is absolutely no doubt that social media is part of our lives. Each network is a bit different, and, as time passes, network-specific demographic reach becomes more clear.
Today, if you are a brand or an agency, it makes sense to combine…
Where to find event staff for your brand activations
RessourcesFinding the perfect staff to hire for brand activations is a challenge. Actually, staffing in general is the greatest challenge our clients face. Why? Multiple reasons, here are some to name a few:
Manpower quantity vary (5, 10, 50, sometimes…
How event analytics generates value for your business
RessourcesThere is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics - always better, always greater. Then, when earning calls come, these numbers lose their power. And…
Use A/B testing at trade show events to maximise ROI
RessourcesA/B testing is a practice that originates in online marketing. It is the fastest and most cost effective way to measure what choice works and iterate on evolutions to boost ROI. For websites, A/B testing is used to validate the positioning of…
Staff training, the secret to engage more visitors on exhibits
RessourcesOften, event managers overlook the importance of staff training at trade shows. It seems so trivial in essence that many brands skip training sessions altogether. They assume that the folks will know. And, sometimes, the same is true for agencies.…
How high is your booth bounce rate? Measure it.
RessourcesMost exhibitors don't know it. Ones booth bounce rate is still an unknown metric for most marketeers and event managers. And we can't blame them. How would you know it if you don't measure the performance of your booth to begin with?
To demonstrate…
4 ways to improve conversion ratio on trade shows
RessourcesTurning lambda show visitors into engaged visitors is key to improve ones conversion ratio. But it's also by far the hardest challenge any exhibitor will encounter. You may literally have 30 seconds to do so!
Your booths conversion ratio is…