Tag Archive for: analytics

Simple steps to protect yourself from the virus and stay sage on trade shows

Coronavirus at trade shows, steps to reduce transmission risks

Trade shows can be nasty places, filled with bacteria, viruses and other germs. CES for example, the world's largest tech consumer show. It welcomes each year over 250k visitors in Las Vegas - and with it comes the iconic CES flu. You just can't…
Event Analytics Technology to measure event ROIRuthson Zimmerman

Best Event Analytics technology we use in 2019

From inception, we aimed to be a firm not bound to a specific analytics technology. Instead of developing our own technology, we focused on service and consultancy to help event managers and agencies gain insights and uncover the true value…
Event Analytics drives value to your businessIan Schneider

How event analytics generates value for your business

There is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics - always better, always greater. Then, when earning calls come, these numbers lose their power. And…
Skateboard nike brand activationKirk Morales

Brand activations, experiential marketing metrics that matter

With the rise of experiential marketing, outdoor activations on the streets, in malls and festivals is at an all time high. Consumer shift of purchasing habits to online created a huge opportunity for brands to take over spaces and deliver meaningful…