Element5 Digital

Staff training, the secret to engage more visitors on exhibits

Often, event managers overlook the importance of staff training at trade shows. It seems so trivial in essence that many brands skip training sessions altogether. They assume that the folks will know. And, sometimes, the same is true for agencies.…
NeONBRAND

Effective ways event managers can cut exhibit costs

It’s on everyone’s mind. How can we cut exhibit costs? Budgets allocated to the attendance of conventions and trade shows have consistently diminished over the past few years. In addition, costs for booth space keeps going up. The result…
Greyson Joralemon

How high is your booth bounce rate? Measure it.

Most exhibitors don't know it. Ones booth bounce rate is still an unknown metric for most marketeers and event managers. And we can't blame them. How would you know it if you don't measure the performance of your booth to begin with? To demonstrate…

4 ways to improve conversion ratio on trade shows

Turning lambda show visitors into engaged visitors is key to improve ones conversion ratio. But it's also by far the hardest challenge any exhibitor will encounter. You may literally have 30 seconds to do so! Your booths conversion ratio is…