Evaluate brand reach as conference sponsor

Videotron is a Canadian full-service Communications Service Provider (CSP). Owned by Quebec media conglomerate Quebecor, Videotron provides services to millions of customers such as residential and mobile telephone services, Internet access, cable television, video on demand, and wireless communication. Established in 1964, Videotron is a well-established brand that regularly engages in corporate sponsorship.  [source]

Videotron’s challenge

Throughout the year, Videotron activates its brand via multiple sponsorships and endorsements of events such as conferences, music festivals and other consumer-facing activities. With these sponsorships, Videotron wants to reach the widest possible audience with branding and experiential activities.

At the end of May 2019, Videotron was a major sponsor of the C2 Montréal — a high-profile, C-level- executive focused conference attended by decision makers from throughout Canada and North America. Videotron’s brand marketing team wanted to evaluate the value of its participation at C2 ….