Welcome to our blogs. Find here a collection of publications by our team of experts. In each article, they share knowledge and learnings to help event managers, agencies and exhibit houses run better events, evaluate success and maximise ROI.
Free consultation & demo
Connect with our team of experts and let us help you evaluate your show’s ROI.
Join our free newsletter
Subscribe & get our content via Email directly. No spam, unsubscribe anytime.
Paying influencers on your trade show booth? Make it count!
RessourcesA large segment of marketing budgets nowadays is dedicated to influencers. Social media influencers are primarily online celebrities known for their reach within particular online communities. Their net worth is evaluated on the basis of Twitter and Instagram follower counts, YouTube subscribers or Facebook likes. But often, revenue from sales referral. Influencers are vocal and […]
Use A/B testing at trade show events to maximise ROI
RessourcesA/B testing is a practice that originates in online marketing. It is the fastest and most cost effective way to measure what choice works and iterate on evolutions to boost ROI. For websites, A/B testing is used to validate the positioning of buttons, choices of color or call to action texts. In essence, A/B testing […]
Staff training, the secret to engage more visitors on exhibits
RessourcesOften, event managers overlook the importance of staff training at trade shows. It seems so trivial in essence that many brands skip training sessions altogether. They assume that the folks will know. And, sometimes, the same is true for agencies. Busy with too many clients, or spread too thin across several industries, they can also […]
Effective ways event managers can cut exhibit costs
RessourcesIt’s on everyone’s mind. How can we cut exhibit costs? Budgets allocated to the attendance of conventions and trade shows have consistently diminished over the past few years. In addition, costs for booth space keeps going up. The result of this being a constant exodus of brands that initially question the value of these shows, […]
How high is your booth bounce rate? Measure it.
RessourcesMost exhibitors don’t know it. Ones booth bounce rate is still an unknown metric for most marketeers and event managers. And we can’t blame them. How would you know it if you don’t measure the performance of your booth to begin with? To demonstrate how important your booth bounce rate is, let’s take a look […]
4 ways to improve conversion ratio on trade shows
RessourcesTurning lambda show visitors into engaged visitors is key to improve ones conversion ratio. But it’s also by far the hardest challenge any exhibitor will encounter. You may literally have 30 seconds to do so! Your booths conversion ratio is by far the most important metric to define the success of a show, and thus […]