Tag Archive for: trade show
Four ToDo’s for exhibitors during Covid-19 downtime
NewsCovid-19 impact on the event industry is huge. Less than two months ago, we shared insights to help professionals protect themselves from the outbreak. Today, with most shows canceled, the challenge is different - and for many, it results in…
3 reasons why people don’t stay at your booth
RessourcesThere are many reasons why people don't stay at your booth. The lack of engagement by visitors is a marketeer's worse nightmare. Everyone want visitors to have a great experience at their activities. Express interest in your products or activity.
In…
How event analytics generates value for your business
RessourcesThere is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics - always better, always greater. Then, when earning calls come, these numbers lose their power. And…
Don’t use lead scanners to count visitors
RessourcesUsing digital badge scanners (or lead scanners) to count visitors is a very bad idea. In fact, it should be banned.
Introduced progressively throughout the past decade, scanners using NFC, QRCode or RFID technology are now part of the event…
Tag Archive for: trade show
Measure return on marketing investment (ROMI)
Brand Reach, Finance, ROMIBDC (Business Development Bank of Canada) asked Event Analytics to help them measure and evaluate ROMI (the Return On Marketing Investment) of their presence at the Collision show.