Posts

event-analytics-reason-visitor-stay-boothLouis Reed

3 reasons why people don’t stay at your booth

There are many reasons why people don't stay at your booth. The lack of engagement by visitors is a marketeer's worse nightmare. Everyone want visitors to have a great experience at their activities. Express interest in your products or activity. In…
How and where to find event staff in 2019Perry Grone

Where to find event staff for your brand activations

Finding the perfect staff to hire for brand activations is a challenge. Actually, staffing in general is the greatest challenge our clients face. Why? Multiple reasons, here are some to name a few: Manpower quantity vary (5, 10, 50, sometimes…
Woman A/B testing car features at a tradeshowEugene Chystiakov

Use A/B testing at trade show events to maximise ROI

A/B testing is a practice that originates in online marketing. It is the fastest and most cost effective way to measure what choice works and iterate on evolutions to boost ROI. For websites, A/B testing is used to validate the positioning of…
Element5 Digital

Staff training, the secret to engage more visitors on exhibits

Often, event managers overlook the importance of staff training at trade shows. It seems so trivial in essence that many brands skip training sessions altogether. They assume that the folks will know. And, sometimes, the same is true for agencies.…
NeONBRAND

Effective ways event managers can cut exhibit costs

It’s on everyone’s mind. How can we cut exhibit costs? Budgets allocated to the attendance of conventions and trade shows have consistently diminished over the past few years. In addition, costs for booth space keeps going up. The result…

4 ways to improve conversion ratio on trade shows

Turning lambda show visitors into engaged visitors is key to improve ones conversion ratio. But it's also by far the hardest challenge any exhibitor will encounter. You may literally have 30 seconds to do so! Your booths conversion ratio is…