Tag Archive for: metrics

Esports event show roiFlorian Olivo

How Esports brands leverage analytics at shows

The Esports industry growth over the past decade is simply spectacular. While the headlines are all about cash prize records for tournaments winners, the ecosystem on its own experienced immense success. Brands who believed early in Esports…
Event Analytics drives value to your businessIan Schneider

How event analytics generates value for your business

There is no value without insight. Many businesses make the mistake of measuring for the sake of measuring. They chase endless vanity metrics - always better, always greater. Then, when earning calls come, these numbers lose their power. And…

Tag Archive for: metrics

Asus measures product engagement at a trade showevent analytics

Measure product engagement at a trade show

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Fortune 500 tech company Asus is known to use data for decision making. With Event Analytics the brand can now precisely measure individual product engagement on major trade shows.