Tag Archive for: light

Woman A/B testing car features at a tradeshowEugene Chystiakov

Use A/B testing at trade show events to maximise ROI

A/B testing is a practice that originates in online marketing. It is the fastest and most cost effective way to measure what choice works and iterate on evolutions to boost ROI. For websites, A/B testing is used to validate the positioning of…

4 ways to improve conversion ratio on trade shows

Turning lambda show visitors into engaged visitors is key to improve ones conversion ratio. But it's also by far the hardest challenge any exhibitor will encounter. You may literally have 30 seconds to do so! Your booths conversion ratio is…