Tag Archive for: a/b testing

Influencers in front of a mercedes carjose-carbajal

Paying influencers on your trade show booth? Make it count!

A large segment of marketing budgets nowadays is dedicated to influencers. Social media influencers are primarily online celebrities known for their reach within particular online communities. Their net worth is evaluated on the basis of Twitter…
Woman A/B testing car features at a tradeshowEugene Chystiakov

Use A/B testing at trade show events to maximise ROI

A/B testing is a practice that originates in online marketing. It is the fastest and most cost effective way to measure what choice works and iterate on evolutions to boost ROI. For websites, A/B testing is used to validate the positioning of…